Maji Cup League(MCL) is a world class, annual football tournament that uses football as a catalyst to encourage the public (People) to change their lives and to change the attitudes and perception towards water related issues hence creating better solutions.
Maji Cup League unite teams from Water Utilities in Tanzania to take once-in-a-lifetime opportunity to represent their zones in a unique soccer tournament.
The project aim to supports grass-roots water utility football teams in over 32 regions and that involve 704 players.
The main objective of the project is to mitigate the rate of Non-Revenue Water to meet water service demand, enhance financial sustainability for water utilities and reduce pressure on the existing water sector in the country.
Diverse and influential segments of all water utilities
in Tanzania, public celebrities and influencers, Ministry of Water and
larger targeted Media /digital audience.
Available on – site at the grounds, in promotion and marketing
collateral, on-air media campaign, in launch announcement and
To contribute in events sponsorship, cross promotion.
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